ishaninit
Build 01 · Client demo: Forge Fitness

Every lead, booked on autopilot.

The Lead Engine captures leads from every channel, qualifies them with AI, reaches out within a minute and books them in. It's shown here running for Forge Fitness, a demo gym client.

< 60s
to first contact
5
lead channels
24/7
never misses a lead
Gyms and studiosOctober 2026Built with
@ishaninit
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The Reel for this build is being edited. Follow along on Instagram to catch it first.

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01 · Lead Engine

Every lead, from every channel, handled the same way.

Leads come in from the website, Instagram, Facebook, WhatsApp or email. One pipeline captures them, an AI qualifies them, and the right message goes out on its own.

Swipe sideways to see the whole flow.

Lead sources
Capture
Qualify
Reach out
Track
Website formLanding page
InstagramDMs and lead ads
FacebookLead ads
WhatsAppInbound messages
Email inboxNew enquiries
Lead Capture AgentCleans every lead
AI Qualification AgentScores and writesHot, 8/10
Personal emailWritten by AI, in seconds
WhatsApp messageApproved template
AI phone callCalls hot leads
Lead CRMEvery lead and outcome
Booked visitThe lead shows up
Reply AgentReads replies, updates status
Follow-up AgentDay 1, 3 and 7 nudges
Booking AgentReal calendar slots

Every box is an automated step. No human touches a lead until it's booked.

02 · Lead Engine

From form to booked visit in under two minutes.

A real lead from the test run, second by second.

Time since the form was submitted
0:00
Human work involved: none
  1. 0:00Form submitted

    A lead claims a free pass on the gym's website.

  2. 0:01Lead captured

    Phone cleaned to +1 format, lead ID created.

  3. 0:08Scored 8/10, hot

    "Wants to start this week, clear goal, evenings fit our hours."

  4. 0:10Personal email sent

    Written by Claude around their goal and note.

  5. 0:11Logged in the CRM

    Score, reason and status saved to the sheet.

  6. 0:20Their phone rings

    The AI front desk calls, because they're hot and gave consent.

  7. 1:45Visit booked on the call

    Tuesday at 7am. Interested in personal training.

  8. 1:55Confirmation and invite

    Booking email sent and the CRM row flips to Booked.

03 · Lead Engine

What the AI actually decides.

Claude reads every lead like a sharp front-desk manager would, scores it, explains why, and writes the first message in the business's voice.

What the AI receives
{
  "source": "Website",
  "name": "Ishan Sachdeva",
  "goal": "Build muscle",
  "start_when": "This week",
  "message": "I work from home so I can come in
    most evenings after 6. Lifted a bit in
    university but fell off.",
  "consent": "Yes"
}
What it decides, in about 8 seconds
{
  "score": 8,
  "tier": "hot",
  "reason": "Wants to start this week, has a clear
    goal and says he can come in most evenings.",
  "email_subject": "Your free pass, Ishan",
  "will_call": true
}
04 · Lead Engine

What it's built on.

Proven tools wired together, running on a private server the business controls.

Layer 1
Channels
Where leads come from
Landing pageReact site with the lead form
InstagramLead ads and DMs
FacebookLead ads
WhatsAppInbound chats
EmailInbox enquiries
Layer 2
Orchestration
Runs every step, in order
n8n5 workflows: intake, calls, follow-ups, replies, booking
Meta Graph APIPulls lead ads and messages
Layer 3
AI
Thinking, writing and talking
Claude SonnetScores leads and writes every message
Retell voice agentRuns on Claude, books visits by phone
Layer 4
Delivery
How the lead is reached
GmailPersonal emails and confirmations
WhatsApp Cloud APITemplate and reply messages
Twilio SIP trunkThe business's own number
Layer 5
Data
Where everything is recorded
Google Sheets CRMEvery lead, score, call and outcome
Google CalendarReal booking slots
Runs on
Private cloud server
DigitalOcean, Docker, HTTPS
Speed
First contact in under a minute
Hours
Works 24/7, holidays included
Cost
Cents per lead, not a salary
Ownership
The business keeps its data and number
Only contacts people who asked to hear from the business. Consent is logged with every lead.
05 · Lead Engine

Every lead ends up somewhere.

Nobody falls through the cracks. Leads that don't answer get followed up, replies are read and acted on, and anyone who says stop is never contacted again.

Swipe sideways to see the whole lifecycle.

New lead
Any channel
Scored
Hot, warm or cold
Contacted
Email and WhatsApp
Called
Hot leads only
Booked
On the calendar
Showed up
Checked in
Member
$49 a month
Cold
Stops after 3 tries
Follow-ups
Day 1, 3 and 7
No answer
Or voicemail
Replied
AI reads the intent
Do not contact
Said STOP
06 · Lead Engine

What runs today, and what's being added.

The diagrams show the full system. Here's exactly which parts are live right now and which ones are next.

Running today
  • Website form capture
  • AI lead scoring with Claude
  • Personal email written by AI
  • Google Sheets CRM
  • AI phone call to hot leads
  • Booking confirmation email
Being added next
  • Instagram and Facebook lead ads
  • WhatsApp messages
  • Day 1, 3 and 7 follow-ups
  • Reply agent that reads responses
  • Real calendar booking
Work with me

Want a Lead Engine for your business?

Tell me how leads reach you today and what happens after. I'll tell you honestly which parts can run on their own.

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